Generic drugs

Generic drugs
Graphic Design
Generic drugs

Innovative package design supports clear readability in medical care facilities

Representatives from the design and other departments visited locations where our products are used, observed how they are displayed, listened to medical professionals and pharmacists, and compiled a list of requirements for packaging. After we narrowed this list, we decided to focus on making it easier for users to quickly select the right product from among numerous items. To this end, we adopted a simple design format for all our items and large marks displaying the names of the medicines and the content (or concentration) of active ingredients so they could be recognized at a glance.

Akihiko Ikegami Graphic Designer
Akihiko Ikegami
Graphic Designer