FUJINON
Premista28-100mmT2.9

Cine zoom lens for Large-fomat sensor camera

FUJINON Premista28-100mmT2.9
Product Design
FUJINON Premista28-100mmT2.9

Ideal large format cine lens for producing the high quality images required for movie production

The positions and sizes of notation for the focus, zoom and aperture operating rings were designed to be easy to read while expressing precision, by referring to products of other brands and feedback from our customers. This is particularly evident in the finer details of the focus ring designed to express its smooth torque movement, as the component that requires the most precise operability with a 280-degree rotation angle, the largest of any Fujifilm product. Indicators and numerical notation glow in the dark to ensure a precise setting even at night or in a dark room. The focal length notation and mount is colored in a bold green, which even stands out against the background of high quality systems. In addition, the brand name for Fujifilm’s large format lens series, “Premista,” is printed on the body as a reminder of the camera’s higher standard cine lens.

Makoto Isozaki
Makoto Isozaki