REiLI

Branding for a medical AI technology

REiLI
Branding Design
REiLI

Dynamically mixed particles express collaboration of AI.

REiLI is the new future of medical imaging led by Fujifilm with AI technology. Since the product to be introduced in the U.S., “REiLI,” is chosen which means “intelligent” and “resourceful” in Japanese. It would sound new and appealing to the global people.
The logo mark formed of dynamically mixed colorful particles is expression of collaboration of AI with human and other AI. It will bring people's feeling of hope for the coming solution of the brand.

About REiLI

Junichi Ishigaki
Junichi Ishigaki