FUJICOLOR PRO400

Color negative film for professionals

FUJICOLOR PRO400
Graphic Design
FUJICOLOR PRO400

A package design that conjures images of professional silver halide film with a sense of superior and novelty

We refreshed the product’s package design to convey our desire to carry forward the irreplaceable value of silver halide photography and a photo culture nurtured over many years. We retained the logo and base color of the previous design while establishing a unified format for all five professional films, comprising three film brands, to emphasize the beauty of the product line. The packages’ deep tones with sophisticated gradation add a sense of superior quality and novelty so that the design can be used for many years to come without appearing dated or obsolete.

Akane Wakabayashi Graphic Designer
Akane Wakabayashi
Graphic Designer