ASTALIFT
MOIST LOTION

ASTALIFT MOIST LOTION
Multifaceted feature with inherited design aspects
Inherited design without multifaceted feature
Broad shouldered design
Plump and narrow shoulder design
Sloping shoulder smoothly connected to container body
Close to final design; sloping shoulder combined with edgy shoulder
Designs for examining multifaceted inside surface and cut angles of the top

Makoto Okada, Graphic Designer

These are prototypes for an ASTALIFT Moist Lotion container. First, we defined the basic design concept as a red, high-performance lotion with a smart refill mechanism. We then considered the details of its shape. We wanted the container to be the form with fitting in the hand and beauty, and was the right size, diameter-to-height, for storing on a shelf.