instax mini 70

instax mini 70
Initial design mock-up with trapezoidal silhouette
Initial design mock-up with round form
Initial design mock-up with new twin-eye style
Initial design mock-up with classic car motif
Plaster model for examining shape
Mock-up for examining two-tone color variations (Pop)
Mock-up for examining two-tone color variations (Vivid)
Mock-up for examining pattern variations (Stripe)
Mock-up for examining pattern variations (Camouflage)

Haruka Ikegame, Product Designer

We developed these prototypes for an instant camera, Cheki, focusing on users in Europe and the U.S. in order to provide alternative options to the existing “cute” design. We created a mock-up under the key concepts of “trapezoidal silhouette,” “round form,” “new twin-eye style,” and “classic car.” Then, after settling on the concept of “trapezoidal silhouette,” we worked on color variations through mock-ups of multi-colored versions and patterned versions that have more fashionable appeal, to explore possibilities for additional options for the colors used on products already released.