REiLI
Branding for a medical AI technology
Branding Design
Dynamically mixed particles express collaboration of AI.
REiLI is the new future of medical imaging led by Fujifilm with AI technology. Since the product to be introduced in the U.S., “REiLI,” is chosen which means “intelligent” and “resourceful” in Japanese. It would sound new and appealing to the global people.
The logo mark formed of dynamically mixed colorful particles is expression of collaboration of AI with human and other AI. It will bring people's feeling of hope for the coming solution of the brand.
