An edgy, energetic concept

ASTALIFT MEN is the men’s version of ASTALIFT, our high-performance skin care cosmetics brand for women, characterized by its anti-aging effect. The package design is mostly jet-black, giving it a stoic look, with a red base color, or Fujifilm's brand color, representing the innovation of delivering a worldview associated with our proprietary technology. Striving for a visual design that represents the coexistence of tranquility and strength, we added a simple form and matte texture to communicate a sense of quality.