Sparkle Tight Serum Skin

Skincare Product

Sparkle Tight Serum Skin
Graphic Design
Sparkle Tight Serum Skin

Design that represents texture with a novel feeling

Sparkle-tight Serum is a skin-tightening serum that offers a completely new feeling through a skincare regimen that almost feels like an exercise. It transforms from foam to gel in the hands and crackles on the skin. The visual design expresses how the foam pops and is absorbed into the skin by superimposing the “ASTALIFT” logo over multiple layers represented through gradation as a symbol of Fujifilm’s skincare series, which excels in allowing users to vividly experience its effectiveness. The gorgeous yet refreshing package design highlights the pleasure of skincare and unique textures.

Chieko Kobayashi
Chieko Kobayashi