Interactive prototyping that provides an experience of Fujifilm technologies

Magnetorheological (MR) fluid is a liquid material with a viscosity that changes when a magnetic force is applied, and it is used for brakes and haptics. Fujifilm focuses on developing suitable materials for rotary devices by widening the range of controlling viscosity, which changes when a magnetic force is applied, and utilizing proprietary technologies and expertise cultivated in the development and manufacture of magnetic tapes. We design interactive prototyping that allows users to touch and experience these technologies and create new applications with customers.