CLAY Logo

CLAY was not our name at first. The letters C-L-A-Y manifested one day and resonated well as a word. The meaning came later. Ideas float freely into one’s head and are given shape, like a child molding clay. A line connecting C and L expresses clay’s flexibility and viscosity. As people who create forms by moving things with their hands, this logo embodies what designers treasure. The timeless, nostalgia-inspiring bold font epitomizes CLAY’s unique­ness.