Film Simulation
Digital Camera Function
Digital UI design bringing to life the physical film experience
Fujifilm distils insight from 90 years of film manufacturing heritage into Film Simulation to faithfully capture innumerable colors and gradations. The UI gives users the feeling of swapping physical films to fit the subject, location and their creative vision on digital cameras. With the dedicated Film Simulation dial on select cameras, UI enhancements, and new film simulation modes, constant evolutions elevate users’ passion for photography.