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Wasanbon

Fujifilm’s heritage told as traditional sweets

These traditional Japanese sweets made from fine-grained wasanbon sugar were gifts to mark the new CLAY Studio’s opening. The first Fujifilm logo and the CLAY logo appear alongside core Fujifilm product lines, including instax, Astalift, the X Series and medical devices. Myriad renowned creations from a long history are reborn as wasanbon sweets—iconic yet charming designs bringing out the love of their designers. Crafted with attention to every detail, including flavors ranging from yuzu to matcha and ginger, these delights for the eyes and tastebuds are sure to draw a smile.

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