Brand Purpose Business Card
Corporate Branding
Business cards to share like instax™ prints
Business card meets communication tool. When the Fujifilm Group established its Purpose of “Giving our world more smiles,” all of Fujifilm’s approximately 70,000 employees received these redesigned business cards as a way to share this key message. Designed to inspire spontaneous communication, the cards are formatted like Fujifilm’s signature instax™ prints and feature a large photo of each employee’s smiling face on one side. This design makes everyday business interactions an opportunity to spread the word about the impact Fujifilm strives to achieve.